The Infrastructure You Need Before You Hire Anyone
The systems, contracts, finances, and paperwork that need to exist before your first clinician signs an offer letter. The pre-hire checklist nobody handed me.
Read more →Essays & Field Notes
Honest talk about the business of helping people. Real stories from a real practice, running in real time.
Featured · Group Practice
Most practice owners think they're doing everything right but still can't grow. The problem is almost never what they think it is. A simple framework — plus the conversion benchmarks that name exactly what you're solving.
The systems, contracts, finances, and paperwork that need to exist before your first clinician signs an offer letter. The pre-hire checklist nobody handed me.
Read more →The real risk of marketing too early isn't wasted money — it's losing the clients who were already looking for you. Here's what "ready" actually means.
Read more →There is nothing passive about running a group practice. Here's the truth I wish I knew before I got in too deep.
Read more →EHR, payroll, CRM, analytics, AI — the exact tools running our practice. What to set up first, what we ditched, and the one most owners sleep on.
Read more →What to track, what reveals real signal, and how to turn referral data into the clarity that lets you grow on purpose instead of by accident.
Read more →Field notes & wishlist
Some of my favorite essays have started with a single email from a reader saying "have you ever thought about…"
If there's a piece of practice life you wish someone would put real words to — a hard hiring conversation, a money question nobody talks about, the thing that keeps you up at 2am — I want to hear it. The more specific the better. I read every one.
Studio Dispatch
No funnel tricks, no "as seen on" brag bar, no seven-email sequence. Just one honest thing about the business of running a practice.