Born curious
I was born with an entrepreneurial spirit. My first side-hustle launched at age 10 — babysitting and private soccer lessons that turned a nice profit, plus a pet rock business that decidedly did not. (Turns out a cul-de-sac is terrible for foot traffic.)
Burnout, then a leap
I spent years in agency life while running a small private practice on the side — almost by accident, after a mentor asked me to see a few overflow clients. Those evening appointments quickly became the highlight of my week.
When burnout hit, the choice was obvious. I went all in on private practice, purchased a business condo, and turned it into a wellness co-working space. That one move opened more doors than I could have predicted. I built my solo practice into a group practice, developed a solid reputation, and connected with a community of like-minded clinicians. Eventually I sold that first space to a trusted friend and colleague — and turned around and bought a second one with another. That's the kind of entrepreneurial ecosystem I'm grateful to exist within.
A startup, a graveyard, a lesson
I also launched a tech startup therapist-matching platform that ran for three years before joining my pet rock business in the graveyard of great ideas. That experience — pitching to funders, surviving a very public fall — taught me more about business than anything else ever has.
Where the real lessons lived
I picked myself back up, doubled down on branding, built real systems, hired my first full-time employees, and figured out benefits, self-pay caseloads, supervision, and sustainable growth. What I didn't anticipate was the emotional weight of carrying other people's livelihoods. Mistakes suddenly had stakes. I had to learn fast — and I did.
The turning point came when I stopped trying to figure it all out alone. I found a mentor, joined peer groups, attended trainings, started tracking KPIs, and learned to delegate. My business stabilized. My team thrived. I stopped sprinting.
Where I am now
Today, my clinicians have full caseloads, full benefits, and schedules they actually love. And honestly? I love my work. That didn't happen by accident — it happened because of the mentorship of others. I learned from successful business owners in a variety of sectors and took what aligned with the kind of business I wanted to create.
Here's what I know now: we build businesses on the strength of our expertise, yet we resist investing in support for our own growth. I made that mistake too — and now I help others skip it.
I'm here to offer a fresh set of eyes, honest conversation about what's working and what isn't, and the kind of support I wish I'd found sooner. When you're ready, I'm ready.
